We work exclusively with universities to attract prospective students with a qualified interest in a specific course or subject area.
We identify your most highly engaged prospects and provide them with decision assistance via targeted messaging throughout the whole recruitment cycle.
We offer the best kind of marketing support – actively defining and solving the challenges that you’re facing.
What do we do?
We provide full-cycle decision assistance to prospective students.
We offer strategic consultancy and planning services, which we implement in the form of sophisticated, scalable online marketing campaigns to place contextually relevant messages in front of prospects to support them in their decision about what and where to study.
Alongside this we provide marketing automation technologies, including chatbots and smart funnel tools to assist with identifying, assisting, and converting prospects into retained enrollees.
How do we do it?
We balance tailored consultancy and planning with rapidly scalable process automation.
It is an effective way of reaching the widest possible number of relevant prospects and the people who influence them, while driving down costs and ensuring marketing is a sustained and repeatable effort.
Modern online marketing techniques are ideally suited to encourage multiple repeat visits over protracted periods of time. When advertising explicitly supports moments of decision we see outstandingly high response rates. The data we gather from our marketing automation technologies fuels our advanced audience segmentation models – reducing media spend and generating higher quality on-site interactions.
STRATEGIC PLANNING
The best results are achieved by being available to your prospects during the whole of their decision journey: from long-listing, to short-listing, to open day booking, to application, confirmation, and enrolment.
Constructing a full picture of this process and how it is progressing requires a number of different services working in concert. We work alongside your existing marketing and technology stack to enhance performance and increase efficiency.
Your website is an 'always-on prospectus'. Your marketing should be 'always-on' in the places your prospects are spending their time.
MARKETING AUTOMATION
We have created a unique website tool called cues.ai that allows you to visually prompt prospects on your website to take the next step in their journey to application and enrolment.
This innovative approach to university and college website personalisation has proven to substantially increase website user engagement, conversion rates and lead capture.
Some of our current clients include St Andrews, University of Roehampton and University of Chichester. Find out more on the cues.ai website.
We also provide industry-leading bespoke Facebook Messenger chat bots to higher education institutions.
Contact us
We enable our clients to achieve sustained competitive advantage in order to win and retain market share.
If you want to outperform competing institutions without needing to outspend them please contact us:
+44 (0)20 8050 1284